Les sites de rencontre obligent les utilisateurs à développer une nouvelle présentation de soi qui renforce et réinscrit une tendance à ce type de promotion qui est si présent dans la vie sociale contemporaine.
Dans ce contexte, comment les utilisateurs d’internet et des médias sociaux utilisent-ils les ressources sociales et culturelles qui sont à leur disposition et comment incorporent-ils les normes de genre dans leurs représentations de soi?
In addition to the sheer number of people you can meet, many sites provide an avenue for meeting like-minded people. Unlike other social venues, on an online dating site, you can be fairly certain that everyone you meet is single and looking.
There are dating sites devoted to particular religious groups, like Christian Mingle or JDate, for example, as well as sites that cater to gay and lesbian daters. This removes a lot of the ambiguity that you face when you meet an interesting person at a work event or a party. Because of the ease and relative anonymity of online dating sites, we may take more risk reaching out to people we would not approach in person.
Wilfred Amaldoss and Chuan He (2009), “Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis,” Marketing Science, 28 (3), 472-487. Wilfred Amaldoss and Amnon Rapoport (2009), “Excessive Expenditures in Two-stage Contests: Theory and Experimental Evidence.” In I. Nicole Mead, Roy Baumeister, Francesca Gino, Maurice E.
And even though men generally contact women more than vice versa on these sites, research has shown that a sizable minority of women do reach out to men they find desirable online, suggesting that these sites allow some women to overcome traditional gender norms that cast them in a passive role of waiting to be approached (Scharlott & Christ, 1995). Shy or socially anxious individuals often have difficulty forming and maintaining close relationships (Alden & Taylor, 2004; Davila & Beck, 2002).
The modern world provides two new ways to find love — online matchmaking and speed dating.
Wilfred Amaldoss and Sanjay Jain (2010), “Reference Groups and Product Line Decisions: An Experimental Investigation of Limited Editions and Product Proliferation,” Management Science, 56 (4), 621-644. W., 2013, “Directions for Judgment and Decision Making Based on Comparison Selection: Reply to Arkes, Johnson, and Kardes,” Journal of Consumer Psychology, 23 (1), 161-163.
Wilfred Amaldoss and Chuan He (2010), “Product Variety, Informative Advertising and Price Competition,” Journal of Marketing Research, 47 (1), 146-156. Nilsen (Eds.), Game Theory: Strategies, Equilibria and Theorems, 241-266, Nova Science Publishers, NY. W., 2013, “Comparison Selection: An Approach to the Study of Consumer Judgment and Choice,” Journal of Consumer Psychology, 23 (1), 137-149.